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Precious Metals
 
Gold, element Au, was one of the oldest metals known to be used. Gold has unique history & quality. When mined, it is yellow in color. The reason it is unique is because it is resistant to rust, tarnish, and corrosion. Gold being one of the stronger metals, also has the feature of being easy to mold and cast, in essence, extremely easy to work with.

PURITY:
Pure gold (24 karat) is very soft for daily wear, so it is alloyed with a mixture of metals like silver, copper, nickel, and zinc to give it strength and permanence. Karatage, denoted by a number followed by "k" tells you how pure the gold is, or how much of the metal in a piece of jewelry is gold. Karatage is expressed in fractions of 24ths, making 24k gold, 100% gold.

Milano uses both 18k and 14k gold in the jewelry. 18k gold is made of 75% gold. 14k gold is made of 58.3% gold and 41.7% of other metals.

COLOR:
The color of gold is determined by two factors:
  • The kind of metal alloys used in it
  • The percentage of each metal in the alloy

Yellow Gold
Yellow gold is the true and purest color of all the colored gold, as the mineral looks golden (yellow) when mined. Yellow gold is made by mixing pure gold with alloy metals such as copper and zinc. This combination of alloys gives Yellow Gold its warm and shiny color. It is also the most hypo-allergenic of all the gold colors. It requires the least maintenance of all the gold colors. But it must be polished and cleaned regularly to avoid dents and scratches.

Check out our beautiful yellow gold jewelry: http://www.shopmilano.com/search/?cat=&coll=&gemclr=&metl=14K%20Yellow%20Gold,18K%20Yellow%20Gold&stntype=&prange=0|100000

White Gold
Is an alloy of pure gold and white metals such as silver, nickel, manganese and/or palladium. It is often coated with an extremely hard substance called rhodium. Although strong, rhodium will wear off over time. The fastest and most efficient way to handle this is to get it rhodium plated again, at your local jeweler or from the store where it was bought. White gold is more affordable than platinum, and is harder than yellow gold, making it more durable and scratch resistant.

Find our gorgeous white gold jewelry here: http://www.shopmilano.com/search/?cat=&coll=&gemclr=&metl=14K%20White%20Gold,18K%20White%20Gold&stntype=&prange=0|100000

Rose Gold
Rose gold is made by mixing copper with yellow gold, to produce the rose color. The more copper, the redder the gold becomes. Again, the overall percentages of metal alloys is the same for rose gold as it is for yellow or white, there is just a different mixture in what alloys are used. Rose gold is considered by many to be the most romantic metal due to its pinkish-red color. Since it does contain copper, it is not a hypo-allergenic metal.

Browse our pretty rose gold jewelry: http://www.shopmilano.com/search/?cat=&coll=&gemclr=&metl=14K%20Rose%20Gold&stntype=&prange=0|100000

Vermeil
Rich in golden color, many of our fine jewelry pieces are crafted with vermeil. The industry standard definition of vermeil is sterling silver that is plated with 10k gold with a minimum of 2.5 microns in thickness for longwearing durability.

PRICING:
Gold jewelry prices are based upon the purity / karat weight, the current market value of gold, and the level of craftsmanship of the individual piece of jewelry.

CARE:
Since gold is a natural metal, it will respond to harsh chemicals such as chlorine, soap or other cleaning products. We recommend that you remove your jewelry when using chemicals to reduce daily scratches and extend the life and shine of your jewelry.
We believe that this homemade concoction works very well for regular cleaning and upkeep:
In a large bowl, mix 2 parts dish soap and 10 parts warm water. Soak jewelry for 3 hours, then gently scrub with a soft, clean toothbrush. This method is also safe for any pieces with diamonds. Rinse in hot water. Dry thoroughly with a microfiber cloth, then polish with a jewelry cloth (available at most jewelry stores). Repeat as often as needed.
Nowadays, the Ultrasonic cleaners which you see at professional jewelers and jewelry stores, are easily available for home use! If you have a lot of high end or expensive pieces of jewelry, especially larger diamonds, we recommend you get one of the ultrasonic cleaning machines at home. Spare the use of this machine only for special occasions, or when in dire need, because it does tend to slightly loosen the stones from the setting.
Ideally you should take gold pieces to a jeweler annually to have them checked for loose parts. And while you’re there, get them steamed and buffed until they’re super shiny.
Your jewelry should be the last thing you put on in the morning and the first thing you take off at night! To prevent scratches and tangles, separate pieces on velvet-lined trays, in boxes with compartments, or in soft cloth bags.

Soft, white & lustrous, Silver has long been valued as a precious metal. The metal occurs naturally in its pure, free form (native silver), as an alloy with gold and other metals, and in minerals such as argentite and chlorargyrite. More abundant than gold, silver has in many pre-modern monetary systems functioned as coinable, sometimes even alongside gold. In addition, silver has many uses beyond currency, such as jewelry and ornaments, high-value silver ware and utensils, and also as an investment in the forms of coins and bullion.
Jewelry and silverware are traditionally made from sterling silver (standard silver), an alloy of 92.5% silver with 7.5% copper. In the US, only an alloy consisting of at least 90.0% fine silver can be marketed as "silver" (thus frequently stamped 900). Sterling silver (stamped 925) is harder than pure silver. Sterling silver jewelry is often plated with a thin coat of .999 fine silver to give the item a shiny finish. This process is called "flashing". Silver jewelry can also be plated with rhodium (the same product used for plating white gold) to give it a "white gold" look or with gold to produce a shiny yellow look.

We have a unique selection of silver jewelry at affordable prices: http://www.shopmilano.com/search/?cat=&coll=&gemclr=&metl=Sterling%20Silver&stntype=&prange=0|100000

CARE:
With the right care, silver will last you forever. To reduce scratches and other damage, store your silver jewelry either in a soft cloth pouch (preferably velvet or muslin) or in a separate compartment in your jewelry box. Do not expose your silver to household chemicals or when swimming in chlorinated water, as these can damage silver.
Clean your silver regularly. Care should also be taken to prevent silver tarnish build-up, a dulling that naturally occurs when silver reacts with sulfur or hydrogen sulfide in the ambient air. To clean your silver, use polishes made specifically to remove tarnish. You can find fine silver polishes, solutions, or cloths appropriate to remove tarnish at most hardware stores or craft stores. Try to remove the tarnish as soon as you start to notice it. Although wearing your silver jewelry often is the best way to prevent tarnish from building up, regular cleanings of all your silver items will prevent tarnish and keep your silver bright and shiny. Look for the fineness mark and the maker's mark on the underside of the silver item you are considering to ensure the quality.

Platinum is a dense, supple, and grayish metal. Its name is derived from the Spanish term platina, which is literally translated into "little silver". It has great resistance to corrosion. Platinum is an extremely rare metal, occurring at a concentration of only 0.005 ppm in Earth's crust. Platinum is also a precious metal commodity; its bullion has the ISO currency code of XPT. Platinum finds use in jewelry, usually as a 90–95% alloy, due to its inertness. It is considered more valuable than gold, due to its rare nature. Platinum is a widely used metal for engagement rings and wedding bands. Platinum's shine will never fade or tarnish. Platinum lasts forever in its original form, making it the definitive symbol for genuine and endless love...

Purity
Pure platinum is 95% pure (5% iridium, palladium, ruthenium, and other alloys). This makes it naturally hypo-allergenic, perfect for those with sensitive skin.

Care
Platinum is a low maintenance metal. Just by soaking it in a mild solution of warm soapy water, and then gently scrubbing it with a soft-bristled brush, you can make it shine like new!
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